PRESS CENTER

Features Easy Music Sharing, Adaptive Equalizer (EQ) and up to 24 Hours of Battery Life

LAUSANNE, Switzerland & NEWARK, Calif. — Feb. 25, 2020 — Today, Ultimate Ears expands its award-winning lineup of portable Bluetooth^® speakers with Ultimate Ears HYPERBOOM, the brand’s loudest and bassiest speaker yet, rocking triple the loudness and more than six times the bass of MEGABOOM 3. This new speaker needs no hype; HYPERBOOM keeps any party going with its booming bass, a wide dynamic range that brings your music to life, rendering every note in rich detail, and a rechargeable 24-hour battery*.

HYPERBOOM also supports four input sources — two Bluetooth, one 3.5mm auxiliary and one optical audio — so you and your friends can play music from your phones, laptop or gaming console, and easily switch between them with just the press of a button. Need to move the fun from the living room to the backyard? Indoors or outdoors, the adaptive EQ on HYPERBOOM reads the environment and automatically adjusts the sound to fill any space.

“With HYPERBOOM, we’re taking our signature Ultimate Ears sound and making it bigger and louder than ever to get whole rooms of people on their feet dancing,” said Mindy Fournier, head of product management at Ultimate Ears. “Starting with beautifully rich sound, thumping bass and phenomenal dynamic range at any level, we added party-ready features like easy music sharing, adaptive EQ and up to 24 hours of battery life so you can rock any party, in any room, and have the perfect soundtrack playing throughout the night.”

HYPERBOOM is party-proof. With an IPX4 rating, it can withstand drink spills or pool splashes. And if your phone is running out of power, plug it into the USB charge-out port on HYPERBOOM and keep the music going. Using One-Touch Music Control, you can also play, pause and skip tracks directly on the speaker and launch your favorite playlists from Apple Music, Spotify for Android**, Amazon Music*** and Deezer Premium with the push of a button.

Not only a party speaker, you will want to make room for HYPERBOOM as your everyday go-to speaker. Its solid, sleek silhouette and unique diamond form is clad in a technical fabric engineered for sound and durability. The dimensional speckling on the fabric and curved edges give it a softer finish, designed to naturally fit in the home.

HYPERBOOM is supported on the BOOM app, available from the Apple App Store and Google Play Store. On the app, you can set up favorite playlists, remotely turn the speaker on or off, adjust volume and more. You can also check that you have the latest speaker software and connect HYPERBOOM with any other BOOM, MEGABOOM or HYPERBOOM speakers using the PartyUp feature on the BOOM app.

*Battery life will vary with use, settings and environmental conditions.
**Compatible with mobile phones and tablets with Android 6.0 and up.
***Requires Amazon Music Unlimited subscription or Amazon Prime membership.

Pricing and Availability
Ultimate Ears HYPERBOOM is available for sale beginning in early March in Canada for a suggested retail price of $499 CAD.

# # #

Ultimate Ears, the Ultimate Ears logo, Logitech, HYPERBOOM, MEGABOOM, BOOM, and PartyUp are trademarks or registered trademarks of Logitech Europe S.A. and/or its affiliates in the United States and/or other countries. All other trademarks are the property of their respective owners.

Get to Your Favorite Tracks and Curated Playlists Even Faster with the Touch of a Button

LAUSANNE, Switzerland & NEWARK, Calif. — Dec. 11, 2019 — The Magic Button for Ultimate Ears BOOM 3 and MEGABOOM 3 just got even better today with the integration of Amazon Music. Available to Android and iOS users, you can now press the Magic Button on the top of the speaker to launch and control millions of songs and thousands of curated playlists and stations.

Tweet now: Introducing @AmazonMusic to our Magic Button on Ultimate Ears BOOM 3 + MEGABOOM 3 — Launch & control your music with one touch. www.ultimateears.com/press

“Our team wants you to reimagine what is possible with a wireless Bluetooth^® speaker,” said Charlotte Johs, general manager of Ultimate Ears. “Whether it’s simply starting your morning routine with a bit of background music or bringing a party atmosphere, the Magic Button has made it easier than ever to get to tracks and playlists with a simple button press. Now, with Amazon Music integrated, you can use the Magic Button to launch a variety of music genres to match your mood for a more fun and simple experience.”

The Magic Button, introduced on the BOOM 3 and MEGABOOM 3, allows you to play, pause, and skip tracks directly on the speakers, without reaching for your phone in your pocket or another room. Now, Amazon Music customers around the world have one-touch access to their music by long-pressing the Magic Button to launch their favorite playlists, albums, songs, and stations, and can even skip through playlists by long-pressing again. Additional music services that work with the Magic Button include Apple Music, Spotify^® for Android* and Deezer Premium.

With Amazon Music, Prime members have access to more than one million curated songs and hundreds of playlists and stations at no additional cost to their membership; and access to millions more songs and thousands of playlists and stations with Amazon Music Unlimited, the premium subscription tier.

You can start playing Amazon Music through the Magic Button now by downloading the free BOOM and MEGABOOM by Ultimate Ears mobile app. You must be an Amazon Music Unlimited subscriber or Amazon Prime member.

*Compatible with Android phones and tablets 6.0 and up

About Ultimate Ears

Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at www.ultimateears.com or connect with us on Instagram.

# # #

Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company’s website at www.ultimateears.com.

Android Users Can Now Access Spotify Playlists, Podcasts, and more with one touch of a button.

LAUSANNE, Switzerland & NEWARK, Calif. — Nov. 26, 2019 — Available on all Android phones and tablets 6.0 and up, you can now use the Magic Button on the top of the Ultimate Ears BOOM 3 and MEGABOOM 3 to launch and control Spotify. Whether you’re streaming tunes on top of a mountain or partying on a rooftop, Ultimate Ears continues to make it easier than ever to access your favorite songs and control your vibes.

Tweet now: Introducing @Spotify on Android for Magic Button on Ultimate Ears BOOM 3 + MEGABOOM 3 — Launch & control your music with one touch. www.ultimateears.com/press

“BOOM 3 and MEGABOOM 3 changed the way we listen to music with the convenience and easy integration of the Magic Button,” said Charlotte Johs, general manager of Ultimate Ears. “We are consistently adding new features to our premium line-up of speakers and by adding Spotify support on Android devices, BOOM 3 and MEGABOOM 3 are only getting better.”

The all-new Magic Button, introduced on the BOOM 3 and MEGABOOM 3, allows you to play, pause, and skip tracks directly on the speakers, without reaching for your phone in your pocket or another room. Android users with Spotify now have one-touch access to their music by long-pressing the button to launch their favorite playlists, albums, songs, and podcasts, and can even skip through playlists by long-pressing again. Magic Button also currently works with Apple Music and Deezer^® Premium, with additional music services planned to be added.

To start playing music on Spotify through the Magic Button, download the free BOOM and MEGABOOM by Ultimate Ears mobile app.

About Ultimate Ears

Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at www.ultimateears.com or connect with us on Instagram.

# # #

Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company’s website at www.ultimateears.com.

Outdoor Boost and True Stereo Pairing Enhance Ultimate Ears’ New Pint-Sized Wonder

LAUSANNE, Switzerland & NEWARK, Calif. — June 4, 2019 — Ultimate Ears is back to introduce the next generation of our critically acclaimed portable and waterproof Bluetooth^® speaker — Ultimate Ears WONDERBOOM 2. This new speaker rocks even bigger 360-degree sound than before and extra bass anywhere you need it. With an all-new Outdoor Boost mode, extended 13-hour battery life, IP67 rating, Double Up true stereo pairing and eye-catching two-tone knit fabric, WONDERBOOM 2 is ready to accompany you on day trips, beach detours and biking adventures with booming sound to follow you every step of your journey.

Tweet now: Portable sound gets surprisingly bigger - anywhere you want with the new Ultimate Ears WONDERBOOM 2, now with Outdoor Boost for louder, crisper audio for life’s adventures. #LiveUltimate www.ultimateears.com/press

“Our customers love the original WONDERBOOM, so we wanted to give them even more of what they enjoy in WONDERBOOM 2,” said Charlotte Johs, general manager of Ultimate Ears. “We’ve taken on-the-go music listening even further with new audio features that fit your outdoor environment and the ability to experience true stereo sound when you pair two WONDERBOOM 2 speakers together. Now, you can take music anywhere and enjoy even bigger, crisper 360-degree sound in any conditions, all day long.”

The brand new Outdoor Boost feature is specially-tuned for outdoor listening. Simply press the button located on the bottom of your WONDERBOOM 2 speaker to turn on Outdoor Boost and experience louder, crisper audio with a built-in and pre-adjusted equalizer (EQ) that compliments any outdoor environment.

Unlike its predecessor, WONDERBOOM 2 now comes equipped with even more bass, thanks to a lower cutoff frequency, 30 percent more battery life and a new IP67 rating, making it waterproof, dustproof, and able to float. With a redesigned button interface on the top, you can easily play, pause and skip tracks directly on the speaker. You can even pair two WONDERBOOM 2 speakers using the upgraded Double Up feature to enjoy a true wireless, left and right stereo experience, or simply party louder.

Each speaker comes in a stylish two-tone fabric, drawing inspiration from this season’s athleisure wear and colorways. WONDERBOOM 2 will be available in the following five colors: Deep Space Black (Black), Crushed Ice (Grey), Radical Red (Red), Bermuda Blue (Blue) and Just Peach (Pink).

Pricing & Availability
Ultimate Ears WONDERBOOM 2 is available now in select countries in Europe, and for pre-order in the U.S. for a suggested retail price of $99.99. It is also expected to be available in Asia, and Australia and New Zealand beginning this summer. Pricing varies by country. For more information, please visit www.ultimateears.com or connect with us on Instagram.

About Ultimate Ears
Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at ultimateears.com or connect with us on Instagram.

# # #

Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company’s website at www.ultimateears.com.

(LOGIIR)

Built for Extreme Durability and One-Touch to Your Music
 

LAUSANNE, Switzerland & NEWARK, Calif. — Aug. 30, 2018 — Your favorite, award-winning Ultimate Ears speaker just got better with the next generation Ultimate Ears BOOM 3 and MEGABOOM 3.  These portable, waterproof BluetoothⓇ speakers have been redesigned with stunning two-toned, high performance fabric, engineered for applications like motorcycle jackets and fire equipment. Also new to BOOM 3 and MEGABOOM 3 is a Magic Button on top of the speaker for convenient music control. Each speaker has carefully balanced audio and 360-degree sound that lets you hear every note just as the artist intended. MEGABOOM 3 also provides deeper bass and improved clarity over the original MEGABOOM. Whether at a desert festival or a pool party, you’ll stand out with an iridescent speaker that makes music even more portable, durable and immersive.

Tweet now: Introducing Ultimate Ears BOOM 3 + MEGABOOM 3 — the next generation portable wireless speakers for those who #LiveUltimate. www.ultimateears.com/press

“With BOOM 3 and MEGABOOM 3, we took the ultimate speaker and made it even better,” said Charlotte Johs, general manager of Ultimate Ears. “Beyond immersive 360-degree sound that is balanced to stay true to your music, we improved the durability of the speakers without compromising on style. We also introduced the Magic Button, getting you to your music faster with just one touch, taking the speaker up a notch.”

The all-new Magic Button allows you to play, pause and skip tracks directly on the speakers without fumbling around for your phone in a bag or far away room. When paired with the redesigned BOOM & MEGABOOM by Ultimate Ears iOS mobile app, you will also have one-touch access to all of your favorite playlists on Apple Music, which offers an entire catalog of more than 45 million songs. Music fans can also use the Magic Button to access their playlists on Deezer Premium—which offers 53 million tracks—on Android and soon on iOS. Additional music services will be added.

Other upgrades to BOOM 3 and MEGABOOM 3 include a new IP67 rating so the speakers are not only waterproof and drop proof, but also dustproof, making them ready for any adventure. Improved Bluetooth range up to 150 feet enhances portability and the speakers float, so you don’t have to worry about losing them at the bottom of a lake or river. For added convenience, BOOM 3 and MEGABOOM 3 are compatible with the Ultimate Ears POWER UP charging dock (sold separately) for a simple, wireless charge, plus you can charge the speakers upright thanks to the repositioned USB port.

The BOOM & MEGABOOM app also offers all of the features you love from previous speakers like PartyUp—which works with all generations of BOOM and MEGABOOM and allows you to connect up to 150 speakers—as well as a custom equalizer (EQ), and remote on/off controls, all in a newly designed interface.

BOOM 3 and MEGABOOM 3 will be available in four dual-toned colors: Night (Black), Sunset (Red), Lagoon (Blue), and Ultraviolet (Purple).

Pricing and Availability
Ultimate Ears BOOM 3 and Ultimate Ears MEGABOOM 3 are expected to be available in the U.S. and in select countries in Europe and Asia in September 2018. Suggested retail price for BOOM 3 is $149.99; MEGABOOM 3 is $199.99; and POWER UP is $39.99. Pricing varies by country. The free BOOM & MEGABOOM by Ultimate Ears mobile app is available for iPhone on App Store and for Android™ on Google Play. For more information, please visit www.ultimateears.com or connect with us on Instagram.

About Ultimate Ears
Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at www.ultimateears.com or connect with us on Instagram.

# # #

Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company’s website at www.ultimateears.com.

(LOGIIR)

New Collection Inspired by Latest Trends Packs Big Sound and Bold Style into a Super-Portable Speaker

LAUSANNE, Switzerland & NEWARK, Calif. — Feb. 14, 2018 — Make a statement with loud sound and bold style with Ultimate Ears WONDERBOOM Freestyle Collection, the latest lineup to join the Ultimate Ears family of portable, seriously waterproof, go-anywhere speakers. Announced today, this collection of pint-sized, portable BluetoothⓇ speakers, with surprisingly big sound, are decked out in five designs to match every vibe: Concrete, Avocado, Patches, Raspberry and Unicorn.

WONDERBOOM Freestyle Collection is an ultimate mashup of music necessity and fashion accessory. Inspired by global music and fashion trends, the fashion-forward colors of the collection include:

• Concrete: Your look is everyday neutral but never basic. Concrete is inspired by urban texture, paint splashes and shadows.
• Avocado: Your style is subtle and understated. With Avocado, you’re always ready to “guac” and roll.
• Patches: You wear your heart on your sleeve and plaster your personality through patches and pins. Patches is a punch of personality to denim.
• Raspberry: You’re never afraid to go bold. Raspberry is fresh, hot and juicy.
• Unicorn: Magic is your middle name. Unicorn is a delightful color melt of pastels.

“The new collection is all about expressing yourself,” said Charlotte Johs, general manager of Ultimate Ears. “You curate your playlist and personal style – why not have a speaker that reflects that style too? WONDERBOOM Freestyle Collection gives you big sound and the freedom to express your style in a trendy, tough and tiny speaker.”

WONDERBOOM Freestyle Collection complements the existing line of award-winning WONDERBOOM speakers, boasting the same crisp 360-degree sound with balanced bass. Waterproof and worry-proof, WONDERBOOM is IPX7 rated (so it can be immersed in water up to one meter for up to 30 minutes), drop-proof from up to five feet, floats on its own and sports a hanging loop so it can be easily attached to any bag. With up to 10-hour battery life and 100-foot wireless Bluetooth range, WONDERBOOM is the perfect companion for the shower, beach, music festival or pool party. The Ultimate Ears button on the top of the speaker lets you play, pause, skip and double up two WONDERBOOM speakers for double the fun.

WONDERBOOM received a 2017 GOOD DESIGN Award, presented to the most innovative industrial, product and graphic designs by The Chicago Athenaeum Museum of Architecture and Design, in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.

Pricing and Availability
Ultimate Ears WONDERBOOM Freestyle Collection is available now for pre-order at ultimateears.com. The collection is expected to be available at select retail stores worldwide from February 2018 for a suggested retail price of $99.99.

New global brand campaign celebrates the transformative power of music; also announces new limited-edition speakers

LAUSANNE, Switzerland & NEWARK, Calif. — May 31, 2017 — Today, Ultimate Ears launched “Bring Music To Life,” a new global brand campaign that celebrates the transformative power of music. In collaboration with internationally renowned graffiti duo Bicicleta Sem Freio, the campaign brings together music and art to showcase the technology that Ultimate Ears fans love about their award-winning, wireless BluetoothⓇ speakers: 360-degree immersive sound, seriously waterproof and virtually indestructible. With a pinstripe suit-wearing octopus drummer, a rad sea monster and a boxing panther, Bicicleta Sem Freio brings each innovative feature to life in three original illustrations that are as irreverent, bold and creative as the Ultimate Ears brand.

“Music has the power to enhance, energize and connect people, and you feel this whenever you turn the speaker on,” said Charlotte Johs, general manager of Ultimate Ears. “The belief that you can spontaneously transform any moment with music - anytime, anywhere - is at the heart of every experience from Ultimate Ears. We don’t just make speakers, we bring music to life.”

This global campaign kicks off with three videos and digital advertising featuring artwork by Bicicleta Sem Freio, followed by a phased rollout of a new logo and more eco-friendly packaging.

(From left to right: Second Street Collection: Marina, After Hours, Cityscape, Urban Zebra, Stone, Cashmere, Lilac and Midnight Garden. Pattern and color availability will vary by country.)

Since 2013, Ultimate Ears has collaborated with artists and musicians to bring music to life with our limited-edition speakers. Our newest limited-edition Second Street Collection joins a gallery of more than 50 designs from creative minds such as the GRAMMY Award® winning electronic dance music producer Skrillex, contemporary paper sculptor Jen Stark and legendary street artist Kenny Scharf, as well as other limited editions inspired by music, art and design trends.

The Second Street Collection will launch globally with eight new patterns and colors for Ultimate Ears BOOM 2 and Ultimate Ears MEGABOOM.

Cityscape and Urban Zebra showcase bold geometrics and stark, graphic patterns in neutral tones inspired by the monolithic structures in the urban landscape.

After Hours and Marina embody a classic palette of red and blue turned up to an electrifying intensity.

Midnight Garden, Stone, Cashmere and Lilac feature soft, warm and vaguely luminous tones inspired by the hazy light of spring.

Pricing and Availability

The Second Street Collection from Ultimate Ears is expected to be available in select countries globally beginning in June 2017 for suggested retail prices of $199.99 for BOOM 2 and $299.99 for MEGABOOM. Pattern and color availability will vary by country. For more information, please visitwww.ultimateears.comor connect with us on Instagram.

About Ultimate Ears

Ultimate Ears is transforming the way people experience music together, wherever life takes them. Ultimate Ears first revolutionized the way artists interact with their concert audiences by reinventing the on-stage monitor, turning it into a custom-fitted earphone. Today, Ultimate Ears, a brand of Logitech International, continues to bring music to life with its award-winning family of wireless speakers. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Learn more at www.ultimateears.com or connect with us on Instagram.

About Bicicleta Sem Freio

Bicicleta Sem Freio ("Bicycle Without Brakes”) is internationally famed illustrator and muralist Brazilian duo, Douglas de Castro and Renato Perreira. Inspired by rock posters, Bicicleta Sem Freio was founded in Brazil in 2005 and became internationally famous for their hand drawn illustrations and large-scale public artworks around the world with the collective Justkids. Bicicleta Sem Freio’s work can be seen in major cities around the globe, including London, Berlin, Miami, Las Vegas, Montreal and Los Angeles. Their sophistication is revealed by the layers of ideas they picture and references they suggest, showcasing pop iconography and an unexpected juxtaposition of tropical rock ‘n’ roll and provocative imagery.

Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company’s website atwww.ultimateears.com.

(LOGIIR)

# # #

LAUSANNE, Switzerland & NEWARK, Calif. — March 29, 2017 — Meet the latest addition to the Ultimate Ears family of portable, seriously waterproof, go-anywhere speakers: the new Ultimate Ears WONDERBOOMTM, a pint-sized BluetoothⓇ speaker with huge personality and surprisingly big sound. The super-portable WONDERBOOM delivers uncompromising sound quality with clear, crisp, non-stop sound, as well as big, beautiful bass. WONDERBOOM is available in six fresh colors: Stone (Grey), Phantom (Black), Fireball (Red), SubZero (Blue), Cashmere (Pink) and Lilac.

WONDERBOOM is designed for music lovers who are connected, on-the-move and want their music from the moment they wake up to the moment they go to sleep. They also want their technology in an intuitive form that fits their spirited, spontaneous lives. WONDERBOOM is about music － with no fuss and no friction. It is a speaker that stands on simplicity and huge sound. Power on, pair, press play. Want more? The UE button on the top of the speaker lets you play, pause, skip and double up with two WONDERBOOM speakers for double the fun.

With WONDERBOOM, you can free your music from your phone and enjoy your music the way it is meant to be heard － out loud. Stream and share your music anytime, anywhere, with WONDERBOOM, whether you’re partying by the pool, getting ready for a night out with friends or surviving that muddy, dusty summer festival. If it gets soaked, no worries. If it gets dirty, rinse it off.

“Don’t be fooled by its size or price; this little beauty is also a beast,” said Charlotte Johs, general manager of Ultimate Ears. “WONDERBOOM is a pint-sized, super-portable Bluetooth speaker with surprisingly big sound. And, just like the rest of the Ultimate Ears family, it’s also virtually indestructible.”

Like its award-winning siblings Ultimate Ears BOOM 2 and Ultimate Ears MEGABOOM, WONDERBOOM blasts crisp and clear 360-degree sound with immersive, balanced bass and is drop-proof from up to five feet. WONDERBOOM boasts a 10-hour battery life and 100-foot wireless Bluetooth range. Seriously waterproof and worry-proof, WONDERBOOM is IPX7 rated (so it can be immersed in water up to one meter for up to 30 minutes), floats on its own, and sports a hanging loop on top so it can be easily attached to any bag. Gear on with WONDERBOOM on a bicycle, hook it to a backpack, or cannonball into a cove without thinking twice. Never miss a beat with the new WONDERBOOM. Live for fun, not fussy features.

# # #

NEWARK, Calif. — May 21, 2013 — Today Ultimate Ears introduced UE BOOM, a social music player made to help you rage, riot, party and play the music you love, out loud. It’s designed to make the most of digital music’s convenience, while making it less of a solitary experience.

UE BOOM is the first-ever social music player, a wireless speaker that’s packed with a specific set of features that sets a new standard for listening to music. It offers 360-degree sound and features a 15-hour rechargeable battery. Its versatile go-anywhere shape is wrapped in a specially developed acoustic skin that is both water and stain resistant so you can enjoy your music anywhere you go. And it is made for connecting with others. If more friends crash the party, you can wirelessly connect two UE BOOMs together through the free UE BOOM app (available for iOS™ and Android™) to play them in either stereo-to-stereo mode or traditional left/right stereo mode.

“The digital age has changed how we listen to our favorite songs and interact with music,” said Rory Dooley, general manager of Ultimate Ears. “While online music services have made it easier to access your music, it's remained a challenge to have an anytime, anywhere listening experience that can be shared with others. UE BOOM solves that problem. Ultimate Ears strives to amplify the social experience of listening to music, bringing people together around the music they love. UE BOOM is designed to bring music out into the world, and that’s why we’re also supporting this introduction with a campaign to inspire young music fans to make music social.”

In conjunction with the launch of UE BOOM, Ultimate Ears is initiating The Social Music Experiment – a lighthearted examination of the effect music has on people in social environments. As part of this effort throughout the summer, Ultimate Ears is teaming up with YouTube comedy channel JASH and its noted music expert, Reggie Watts, to produce an original series entitled The Social Music Experiment. Reggie will play the role of Ultimate Ears’ first ever “Head of Socio-Musicology” putting his social music theories to the test in a series of hilarious real-world experiments. In each episode Reggie will take a UE BOOM and his crazy hypothesis to the streets to understand the effects that social music has on everyday people in everyday places. The series launches today exclusively on JASH’s comedy network on YouTube (http://jash.com/social-music-experiment/) and will then be syndicated beginning May 28 across a variety of other digital sites including Collegehumor.com and ultimateears.com. Episodes are expected to roll out through the end of June.

After nearly 20 years of working with the most discerning ears in music, Ultimate Ears has set out to help change the way people experience the music they love with its range of critically acclaimed wireless speakers and earphones. That tradition continues with UE BOOM and interactive programs such as The Social Music Experiment.

Pricing and Availability

UE BOOM is expected to be available in the U.S. and Europe in May 2013, and in select countries in Asia in June 2013, for a suggested retail price of $199.99. For more information, and to find a retailer near you, please visit www.ultimateears.com.

# # #

About Ultimate Ears

Ultimate Ears, the Ultimate Ears logo, and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Ultimate Ears and its products, visit the company&rsq